How to Use Google Reviews to Boost Your Reputation and SEO


Positive or negative, reviews can have a major impact on your business. Not only do reviews affect your brand’s reputation, but they also impact how consumers find, interact, and purchase from you. Understanding the importance of consumer reviews and how to take advantage of them is key for marketers. While there are lots of review platforms that deserve your attention, … Read More

How to Make TikTok Part of Your Digital Marketing Program

adminSocial Media Marketing

Unless you’ve been hiding under a rock, you’ve no doubt heard of TikTok. Even if you have been wary of the platform based on sensational headlines purporting it is some sort of Chinese weapon, odds are you’ve encountered TikTok in some form while browsing the Internet. Since its debut in 2016, TikTok has exploded in popularity. Available in more than … Read More

Why Content Marketing Should Be Part of Your Strategy

adminDigital Marketing

Whether you should make content marketing part of your strategy depends on your business goals and target audience. However, many B2B and B2C companies, regardless of their size and industry, have found that content marketing can be a highly effective way to reach and engage their target audience and drive business results. Here are just a few of the ways … Read More

Are AI Generated Subject Lines Effective?

adminEmail Marketing

Can Using AI Generated Subject Lines Increase Lift? Prior to the introduction of artificial intelligence (AI), creating multiple email subject lines took a lot of time and resources. But these days, AI content generation tools like ChatGBT, Jasper, Anyword, and others can create not just one or two, but many subject lines in as little as seconds. This can provide … Read More

Using Emojis in Email

adminEmail Marketing

Emojis are just about everywhere. You will find them in text message, social media posts, and even in email subject lines. The use of emojis has been increasing by 775% annually according to Jess Nelson of Email Marketing Daily. But as ubiquitous as emojis have become, is their use still an effective strategy for email marketers in 2023? Are emojis … Read More

How to Use Weather to Personalize Email

adminEmail Marketing

When it comes to personalization, most email marketers are focused on tactics such as using recipient name in the address or subject line, tailoring content based on past behavior or preferences, and targeting based on demographics or location.  Those are all great approaches. But have you given any thought to the weather? Using weather to personalize email can provide several … Read More

5 Tips for Making Valentine’s Day Email Effective

adminEmail Marketing

Mention Valentine’s Day and the first thing most people think of is love. But if you’re an email marketer, you think of opportunity. And no wonder. Valentine’s Day spending in the United States is expected to reach $26 billion in 2023. That’s an increase of nearly $2 billion from 2022. With consumers ready to spend so much, there is no … Read More

6 Tips for Creating a Content Marketing Plan

adminDigital Marketing

As the adage goes, “Content is king.” This is especially true when it comes to marketing in the Internet age. Content marketing can be an effective way to reach and engage with customers wherever they are via social media, email, and search. But if you want to be the king or queen of content, you need a plan. To help … Read More

7 Steps for Creating a B2C Email Strategy

adminEmail Marketing

As the year draws to an end, it is time to finalize your marketing plan for 2023. With brands and consumers tightening their belts given the current environment of economic uncertainty, email – arguably the most efficient marketing channel – should play a central role. Fortunately, developing a B2C (business-to-consumer) email marketing strategy doesn’t have to be hard. Here are … Read More