Client: Mandalay Resort Group, Park Place Entertainment
Project: Destination Booking Portal
Services: Design, development, marketing, operation
Las Vegas’ two largest resort operators wanted to take control of their inventory back from existing online travel agencies (OTA) like Expedia and Travelocity by creating the world’s first, full featured, single-destination travel portal.
WebFactorE’s founder was recruited to lead the design and development of a website that matched OTAs with online booking of air, car, hotel, but went further by including booking of shows, tours, nightlife and dinner reservations. The project required coordination with off-shore teams in Belarus and Ireland for the development and integration of a proprietary content management system (EPAM) and digital travel distribution platform (Datalex). WebFactorE also lead the recruitment and management of an operations team consisting of client services, merchandisers, email marketers, advertising sales, content creators, editors, and analysts.