Client: Blockbuster, Inc.
Project: Live streaming event coverage
Services: Design, development, production, live streaming content
Production of live streaming coverage of the annual Blockbuster Awards from Shrine Auditorium in Hollywood. The project included development and integration of an event-specific micro-site into the main Blockbuster.com website. The micro-site promoted the event and solicited online registration and voting, capturing more than 9 million registrants. The micro-site also hosted the live streaming webcast of red carpet interviews, backstage coverage, and after-party coverage complimenting the live television coverage on Fox. Streaming coverage featured two teams consisting of camera operator, lighting tech, talent wrangler, interviewer connected to a location-based live editing command center where feeds were captured, switched, and securely transmitted to the Blockbuster website for public streaming.