Simplifying Mortgage Choices for Consumers

Simplifying Mortgage Choices for Consumers

WebFactore recently developed an innovative tool for its client, PrimeCap Lending, to enable home buyers to find and choose a mortgage. The Loan Wizard™ is the world’s first mortgage product preference engine. It enables users to receive loan recommendations based on their personal preferences and individual scenario.

Upon accessing the Loan Wizard™, checkboxes enable users to answer a short list of multiple choice questions. The questions are designed to determine customer preferences and qualifications. The Loan Wizard™ matches the answers to a full range of mortgage programs to identify personalized recommendations for each user.

“The new Loan Wizard™ is helping our bank make the mortgage process simple for our borrowers. By enabling borrowers to better understand their loan options, we also make the process transparent,” said Sheila Smith, PrimeCap Lending’s Vice President of Operations.

PrimeCap Lending is a low-cost mortgage lender that is committed to making the mortgage process simple and transparent while delivering exceptional customer service. Based in Las Vegas, Nevada, PrimeCap Lending services customers in California, Nevada, and Oregon.

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