WebFactorE was a founding partner in the Mountain West Hockey League, a professional minor sports league spanning the western United States. WebFactorE designed a multi-channel marketing program including league and team websites, social media, and email to promote and grow the league.
WebFactorE developed branding for the league and its teams then created merchandising programs centered on an online market spanning the league and team websites. WebFactorE established the MWHL Network to provide live streaming coverage of games and events. WebFactorE also launched a sports management division to direct expansion of the league, manage league-operated clubs, and produce the MWHL Cup Playoffs.
WebFactorE developed strategic partnerships and sponsorships for the MWHL with companies such as Allegiant, Tron Hockey, and eLucid Lending.