Category Archives: Social Media

When It Comes to Sharing, Email Is Caring

Back in July we posted a blog titled, Socially Awkward, comparing email with social media. The blog cited a study by Custora that revealed email generated significantly more leads and sales than social networks like Facebook and Twitter over the past four years. A recent report from SocialTwist, a company that gives consumers incentives to share deals online, further enhanced the belief. SocialTwist looked at results from more than 40 campaigns for consumer packaged goods marketers. It found that when it came to sharing and conversion, email beat the two leading social networks combined! Among brand advocates, email was used to share information 54% of the time compared to 41.8% using Facebook and just 2.6% using Twitter. The numbers for engagement and conversion favored email as well. SocialTwist found that 50.8%...

Socially Awkward: Email Trumps Social

Although social media like Facebook and Twitter get all the buzz, it's email that generates leads and sales. For champions of social media, the numbers are somewhat embarrassing. A recent report by Custora found that over the last four years, online retailers quadrupled their customer acquisition rates via email to nearly 7 percent. Facebook and Twitter barely registered as acquisition channels during the same period. The study also looked at the long term value of customers acquired by email and social media. It tracked 72 million customers shopping on 86 retail sites over a period of two years to determine from where they clicked (email, Facebook, Twitter) as well as what and how much they purchased. Email customers proved to be nearly 11 percent more valuable than average. Facebook customers were average and...