Category Archives: Email Marketing

How to Use Pop-ups to Build Your List

Pop-ups in general have gotten a bad rap in no small part due to pop-up ads. Pop-up ads, typically having nothing to do with the underlying content, can be distracting and annoying. But that shouldn’t preclude you from using pop-ups altogether. If your website features good content or regularly makes valuable offers, visitors will want to hear from you. Most websites position their email sign-up forms in a side column or bury it in the footer. Some even hide it on a separate page. As a result, many visitors who want to sign-up don’t know where to look. That’s where an email pop-up can help. A wise man once said, “Ask and you shall receive, don’t and you won’t.” An email pop-up gets your request right out in front, floating over your...

Facts You Need to Know About CASL

The long awaited Canadian Anti Spam Legislation (CASL) went into effect on July 1, 2014. Originally passed in December 2010, the legislation defines tough new rules for email marketers targeting Canadian citizens and businesses. CASL is more stringent than CAN-SPAM regulations enforced in the United States and includes serious financial penalties for abuse. As always, the devil is in the details, so we've put together a list of things you should know about CASL to help your company comply. Key points of CASL include:
  • Covers Commercial Electronic Messages (CEM) including Email, IM, SMS, Social Media and Voice
  • Opt-In not Opt-Out required to send CEM
  • No true implied consent; 2 Years to get express consent
  • Administrative monetary penalties (AMPS): up to $1 million for individuals and $10 million in all other cases per violation
  • Private Right Of...

Gmail Image Caching Update

In a blog posted in December (“Is Gmail Waging War on Christmas?”) we alerted you to a change in Gmail that had a significant impact on email marketers. Google quietly began to proxy images through their own servers, impacting the way they were cached. The change was intended to enable Gmail to display images to users instantly without the need to click a “view images” link. But in doing so it inadvertently prevented marketers from tracking re-opens and stopped real-time content from being served upon re-opens. In order to understand how a potentially beneficial feature like instant image display could go so wrong, you first have to understand how image caching works. Email image caching is controlled through the use of headers that accompany images. The image header provides the email...

How to Avoid the Same Old Traps

Back in October, activated a set of new spam traps, as well as some old ones. In January, they did it again, this time reactivating spam traps that were as much as two years old.

Spam trap operators like SpamCop play an important role by identifying email abuse ranging from malicious botnets to inexperienced marketers who inadvertently send to bad lists. In order to be effective, SpamCop and other spam trap operators must update their networks frequently to capture enough data to identify abuse. So the fact that SpamCop has been deploying new traps without warning should come as no surprise. However, their recent tactic of reactivating old traps has caught some email marketers off guard.

Over the past several weeks, a lot of email marketers who thought they overcame the...