Category Archives: Digital Content

Get the Picture with Email

Have you ever wondered whether the beautiful images you include in your email messages actually get seen? The answer might surprise you. A lot of recipients block images in HTML formatted messages either by personal preference or by default email client settings. Some people block HTML messages altogether. A study by Merkle in 2009 stated that only 48% of recipients saw email images automatically. When you consider the sheer volume of email in today's inboxes, it makes sense for users to skip image download to save time when scanning messages in the preview window. While most email platforms can provide metrics on delivery, clicked to open, clicked but did not open, and even HTML versus text opens, when it comes to determining the overall number of opens with image versus without, the...

Boost Engagement with Video in Email

With the amount of email found in most inboxes today, getting consumers to engage is tough. You have just seconds to attract their attention and convince them to act. Until recently email marketers had to rely mainly on strong subject lines, catchy headlines, and inviting images. But now there's an exciting new option: Video In Email. Video is arguably the most popular form of content on the Internet. According to Google, Internet users spend an average of two hours per day watching video - including ads - versus just eleven minutes reading text. With its sound and motion, video enables viewers to comprehend and emotionally connect to a subject unlike static text or images. The ability to instantly engage users makes video ideal for email. Adding video to email is more than...