Category Archives: Creative & Design

Get the Picture with Email

Have you ever wondered whether the beautiful images you include in your email messages actually get seen? The answer might surprise you. A lot of recipients block images in HTML formatted messages either by personal preference or by default email client settings. Some people block HTML messages altogether. A study by Merkle in 2009 stated that only 48% of recipients saw email images automatically. When you consider the sheer volume of email in today's inboxes, it makes sense for users to skip image download to save time when scanning messages in the preview window. While most email platforms can provide metrics on delivery, clicked to open, clicked but did not open, and even HTML versus text opens, when it comes to determining the overall number of opens with image versus without, the...