- Covers Commercial Electronic Messages (CEM) including Email, IM, SMS, Social Media and Voice
- Opt-In not Opt-Out required to send CEM
- No true implied consent; 2 Years to get express consent
- Administrative monetary penalties (AMPS): up to $1 million for individuals and $10 million in all other cases per violation
- Private Right Of...
Back in October, SpamCop.net activated a set of new spam traps, as well as some old ones. In January, they did it again, this time reactivating spam traps that were as much as two years old.
Spam trap operators like SpamCop play an important role by identifying email abuse ranging from malicious botnets to inexperienced marketers who inadvertently send to bad lists. In order to be effective, SpamCop and other spam trap operators must update their networks frequently to capture enough data to identify abuse. So the fact that SpamCop has been deploying new traps without warning should come as no surprise. However, their recent tactic of reactivating old traps has caught some email marketers off guard.
Over the past several weeks, a lot of email marketers who thought they overcame the...